- Pets. 86% of consumers with pets had a pet costume plan last year. The most popular costumes in 2016 were pumpkin, hot dog, and bumble bee.
- Kids. The top four costumes for children in 2016 were action/superhero, princess, animal and a Star Wars character.
If we recall the most Googled "trick-out" looks of 2016, we'll find the following characters: Harley Quinn, Joker, Superhero, Pirate, Wonder Woman, Witch, Batman, Star Wars, Clown, Dinosaur, Ghostbusters, Zombie, Vampire.