Let's say you had 200 store visitors. Not everyone moved to the next level. Some part of the audience left the store after surfing. Therefore 140 visitors left and 60 went further and added products to cart. Then 40 of them left the store and 20 shoppers checked out. In the end, 12 guys left and only 8 people purchased.
So, we've got such a customer funnel:
- Visit store - 200
- Add to cart - 60
- Check out - 20
- Purchase - 8
Every shopper who clicked your ad and visited your dropshipping store is your custom audience. As the whole data about activity is collected by Facebook pixel, you may target each group of customers again
. For this very purpose now you will create the custom audience for each group.