June 23, 2018

The Most Popular Shopify SEO Apps

Basic and advanced SEO Apps for Shopify stores
There are about 60 Shopify SEO Apps on Shopify App Store. I looked through all of them and here is the rating of SEO apps that worth to be tested.

First of all, I should mention that I know what SEO is what a webmaster should do to have organic traffic from search engines. I can't say that I've tested each Shopify SEO app. What I've done was reading the information the app developers stated on the Shopify App Store and made the rating of popular, basic and advanced apps.

How were the Shopify SEO Apps Selected?

All the search results for "SEO" were checked. The apps with more than 100 reviews were checked first. I identify them as the most popular apps. You may find them in the part called "Popular". Then all the rest apps were checked too ("Not popular").
Most Popular Shopify SEO Apps - Dropshipping Marketplace Dropwow
The apps were categorized into those which offer minimum and I suppose were developed for beginners in SEO ("Basic" apps) and multifunctional apps ("Advanced") made for pros I guess.

Each of 4 categories (Popular, Not popular, Basic, Advanced) is conditional. I made them just to simplify the rating.

Popular Shopify SEO Apps

Currently, there are about 20 apps with more than 100 reviews. Many apps offer the following features:

  • ALT-tag
  • Image resizer/optimizer
  • Title
  • Description
  • Keywords

The Shopify SEO apps that offer these features I call "Basic". If you're new to SEO, you may use any of the apps with these features, as they are very similar. By the way, all of them have the 5-star rating.
"Basic" Popular Shopify SEO Apps:
Most Popular Shopify SEO Apps - Dropshipping Marketplace Dropwow
  • ALT-tags are needed to get traffic from Google image search.
  • Image resizer optimizes images for fast speed loading. On the one hand, fast loading speed is a SEO ranking factor, on the other hand, it improves customers' experience.
Most Popular Shopify SEO Apps - Dropwow dropshipping
  • Title and Description may be input to your dropshipping products without any app. Shopify offers this possibility for free. Go to a product page and scroll down:
Most Popular Shopify SEO Apps - Dropwow dropshipping
Conclusion to this part:

  1. Basic apps are good for SEO beginners who require minimal SEO optimization.
  2. I wouldn't recommend a "Basic" app with a monthly fee, I would select a free app or the one with a fixed one-time payment. Implementing minimum features doesn't give a groundbreaking result, as SEO is not only about optimized images and tags.
  3. Minifier is an appropriate variant among these apps. It offers ALT-tags and image resizing without losing quality at a reasonable price. Read the overview of Minifier.
"Advanced" Popular Shopify SEO Apps:
  • Features: 20
  • Reviews: 1,461
  • Rating: 5-star
  • Cost: $20/month
  • Free trial: 7-day
This Shopify app contains more than 20 features that cost $20 per month. I haven't seen another SEO app with the same number of features.
    Read the feature list:
    • Edit titles
    • Edit description
    • Keywords field
    • Google result simulator
    • SEO issues scan
    • SEO issues scan suggestions
    • Focus/Keyword suggestions
    • Image ALT text issues scan
    • Title templating
    • Index/No Index
    • Advanced meta settings
    • Google page speed integration
    • Google mobile friendly test
    • Product "unavailable after" meta
    • Redirect on "out of stock"
    • Sitemap management
    • SEO control of tag filtered collections
    • 404 error logging
    • 404 error management
    • 404 error export/import
    • Real-time 404 repairs
    • Google knowledge graph support
    • JSON-LD Data Support
    • Works with Kit
    • Local business structured data
    • Google sitemap submission
    • Integrated Google Search Console analytics
    • Google trends integration
    Most Popular Shopify SEO Apps - Dropshipping Marketplace Dropwow
    • Features: 13
    • Reviews: 381
    • Rating: 5-star
    • From $0/month
    Read the feature list:
    • SEO Issues Scan
    • Meta Titles Fixing
    • Meta Description Fixing
    • Image ALT Text Issues Scan with Automated Fixing
    • Image Compression
    • Website Speed Optimization
    • Real Time 404 Error Management
    • 404 Error Fixing From Google Webmaster Tools
    • Google Knowledge Graph Support
    • JSON-LD Data Support
    • Google Page Speed Integration
    • Google Mobile Friendly Test
    • Sitemap Management and So Much More
    Most Popular Shopify SEO Apps - Dropshipping Marketplace Dropwow
    • Features: 7
    • Reviews: 377
    • Rating: 5-star
    • Cost: $6.99/month
    • Free trial: 7-day
    Read the feature list:
    • Full Site SEO Scan
    • Update Meta Title and Description Tags
    • Speed Test
    • Image Alt Tag Optimization
    • JSON LD Data Support
    • Mobile Friendly Test
    • Google Analytics and Webmaster Tools Integration Checker
    Most Popular Shopify SEO Apps - Dropshipping Marketplace Dropwow
    • Features: Automatic check & instructions for optimization - the app say if there are search engine performance issues that should be fixed
    • Reviews: 1,601
    • Rating: 5-star
    • Cost: Free - $20/month
    Most Popular Shopify SEO Apps - Dropshipping Marketplace Dropwow
    • Features: Instructions for optimization
    • Reviews: 111
    • Rating: 5-star
    • Cost: $14.95 – $49.95/month
    • Free trial: 14-day
    Most Popular Shopify SEO Apps - Dropshipping Marketplace Dropwow
    Conclusion to this part:

    1. Advanced apps are good for experienced webmasters who know what to do and need tools to gain organic traffic from Google or Bing.
    2. These apps are also good for beginners who are ready to learn and make search engines to become serious traffic sources.
    Other Popular Shopify SEO Apps:
    There are some other "popular" apps I can't categorize as "basic" ones as they offer some interesting features. But I can't identify them being "advanced" as they aren't multi-functional.
    • Key feature: Rich snippet
    • Reviews: 246
    • Cost: One-time payment $69.00
    Rich snippet is a very powerful tool. Rich snippet is a block of information the one may see in search results.
    Most Popular Shopify SEO Apps - Dropwow dropshipping
    A lot of information may be added to rich snippet. In my example, you may see a rating with a number of reviews. The more information you give, the more attention you will attract, the bigger number of clicks to your website you will have.
    • Key features:
      • Title
      • Description
      • Keywords
      • Rich snippet
    • Reviews: 148
    • Cost: $4.99 - $6.99/month
    • Free trial: 7-day
    • Key features:
      • Image resizer
      • ALT tag
      • Watermarks
    • Reviews: 225
    • Cost: Free - $6.99/month

    This app is made for those dropshipping store owners who wish to put their logo as a watermark on the images. If you don't wish others to use your images, you may protect yourselves this one, however, it doesn't protect you 100%. There are tools that help to remove watermarks.
    • Key feature: Import an external blog into Shopify store
    • Reviews: 314
    • Cost: $9.99 for 72 hours of access - $5.99/month
    • Free trial: 7-day

    If you keep a blog on some external websites like Medium, you import it. When your SEO traffic gets to your blog, you may easily direct it to the product pages within one domain name. Customers' journey (purchase funnel) becomes shorter.
    Conclusion to this part: Pay attention to these apps, if you need specific features like rich snippet, watermarks or an external blog import.
    Not Popular Shopify SEO Apps with Advanced Features
    I also decided to mention Shopify SEO Apps that either don't have many reviews or have low ratings. But app developers declared some good features. Probably these apps are new and they will be improved. If you're ready for try-before-you-buy testing, this listing is for you:
    PROs: the app is free and there are 16 features.
    CONs: there are only 35 reviews and the rating is 4.5-star.

    • Features: 16
    • Reviews: 35
    • Cost: Free
    PROs: there are 16 features and the app has the 5-star rating.
    CONs: however, the rating is made of 16 reviews and it costs minimum $7.99 per month.

    • Features: 16
    • Reviews: 16
    • Cost: From $7.99/month
    PROs: there are many features. I counted 16 ones.
    CONs: there are no reviews at all and it costs minimum $10 per month.

    • Features: 16
    • Reviews: 0
    • Cost: $10 - $50/month
    • Free trial: 14-day
    PROs: 9 functions.
    CONs: there are no reviews for now.

    • Features: 9
    • Reviews: 0
    • Cost: Free - $19/month
    • Free trial: 7-day
    PROs: it's free, has a pretty valuable feature (rich snippet) and 5-star rating.
    CONs: there are only 18 reviews.:

    • Feature: Rich snippet
    • Reviews: 18
    • Cost: Free
    PROs: it's free, has a pretty valuable feature (rich snippet) and 5-star rating.
    CONs: there are only 16 reviews.

    • Feature: Rich snippet
    • Reviews: 16
    • Cost: Free
    PROs: if page speed loading is important for you and you're ready to pay for it.
    CONs: there are only 3 reviews and the cost is pretty high.

    • Feature: Page Speed Load
    • Reviews: 3
    • Cost: $39/month
    • Free trial: 7-day
    PROs: it has a pretty valuable feature (AMP) and 5-star rating.
    CONs: there are only 10 reviews.

    • Feature: AMP
    • Reviews: 10
    • Cost: From $14/month
    • Free trial: 14-day
    PROs: it has a pretty valuable feature (AMP), 5-star rating and it's free.
    CONs: there are 68 reviews.

    • Feature: AMP
    • Reviews: 29
    • Cost: Free
    Conclusion to this part: The first app contain 16 functions and it's free. It worth to be tested through there are only 35 reviews. SEO doesn't show you results within 7 or 14 days of trial. I want to say if you're a beginner, try a free app not to waste a penny. When you know what exactly you need (for instance, fast page speed load, rich snippet, image resizer, or all together), you will be able to select the exact app for your purposes.
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