WEEKLY LATEST E-COMMERCE NEWS SUMMARY

Dropwow Digest with Dropshipping News 15/12

E-COMMERCE

11 Ecommerce Marketing Trends You Need to Know Right Now

More visual UGC, growth in AI, enhanced mobile experience, video marketing, personalization and more
https://shanebarker.com/blog/ecommerce-marketing-trends/(15 min read)
MEDIA

Instagram Has a New Shopping Feature

Instagram Shopping is still in the early stages, but it presents an interesting opportunity for retailers: The ability to tag products within posts on the platform.
https://www.inc.com/kaleigh-moore/everything-you-need-to-know-about-instagrams-new-shopping-feature.html
(2 min read)
TRENDING PRODUCTS
Valentine's Day: 120+ Profitable Dropshipping Products for Import
Look at the most popular product categories to see what *must-sell items* you may add to your dropshipping store to *profit* during the holiday. Over 120 profitable dropshipping products for Valentine's Day are all collected for you.
https://market.dropwow.com/blog/valentines-day-2018-120-most-profitable-dropshipping-products (5 min read)
MARKETING TIPS
How to Run the Email Marketing campaign for Christmas holiday season?
The conversion rate coming from Email Marketing is around 4.29% which is relatively high. See the practical guide by SellerSmith Blog.
https://www.sellersmith.com/blogs/shopify/guide-how-to-run-the-email-marketing-campaign-easily-for-christmas-holiday-season (7 min read)
TIPS
5 Inexpensive Ways to Maximize Sales
Add value to email marketing (e.g.holiday guides), share coupons, offer shipping for free, offer gift cards, test and track
https://www.shopkeep.com/blog/how-to-maximize-retail-sales (7 min read)
MARKETING TIPS
7 Questions to Ask Before Working With a Micro-Influencer
47% of millennials now turn to social media for recommendations. A micro-influencer's engagement rate is one of the key metrics that will help you determine the success (or lack of it) of your influencer marketing campaign.
https://blog.hubspot.com/marketing/micro-influencer-questions (6 min read)
In case you missed it
Weekly Trending Products Mix by Dropwow
For fun
Impulse Products You Definetely Have to Sell
New Receipts
The following five Receipts were created this week to boost your dropshipping business productivity. Each Receipt includes promising niche ideas, best-sellers and targeting parameters). All Receipts