WEEKLY LATEST E-COMMERCE NEWS SUMMARY

Dropwow Digest with Dropshipping News 23/11

SUCCESS STORY

6 Steps to Building a Million-Dollar Ecommerce Site in 60 Days

A 26-year old entrepreneur who took his business from zero to $2 million in 60 days shares 6 key components of building his dropshipping online store. https://www.entrepreneur.com/article/304906 (4 min read)
EMAIL MARKETING

60+ New Year Email Subject Line Ideas for eCommerce

The author gathered a list of New Year email subject line ideas as well as some New Year sale slogans to help you get started. https://ecommercetrainingacademy.com/new-year-email-subject-lines/ (3 min read)
INSPIRATION
25 Shopify Store Examples That Will Inspire You
Each example is gorgeous indeed. The whole list is divided into categories to ease browsing: Food and beverage, Fashion, Artistic, Pets, Home decor. The most important is that under each store you will find its outstanding features. https://ecommerceguide.com/guides/shopify-store-examples/ (10 min read)
TRENDS [INFOGRAPHIC]
8 Digital Marketing Trends Set to Expire by 2018
Drop Campaigns, Long eBooks, Quantity in Blogs, Overly Complex, Overloading on Marketing Automation, Organic FB Strategies, Email to Reach the C-Suite. https://blog.hubspot.com/marketing/digital-marketing-trends-set-to-expire-2018 (1 min read)
SMM
5 Super Quick Ways to Get More Messages on Your Facebook Business Page
Optimize your page for messages, Setup response assistant, Comment on posts with your m.me link, Run a "Send to Messenger" ad, Commit to actually using it daily. https://blog.hubspot.com/marketing/quick-ways-to-get-more-facebook-messages (2 min read)
BANNER DESIGN
Holiday Merchandising: Pause Your Rotating Banners – Do This Instead
The article listed both problems and recommendations for better conversion at Christmas time. https://www.demacmedia.com/holiday-merchandising-pause-your-rotating-banners-do-this-instead/ (7 min read)
TOOLS
Automation Inspiration: eCommerce by Zapier
Zapier automation offers tips & tricks to put the busy work of ecommerce stores on autopilot. The article depicts examples how an online store owner may automate variable tasks from sharing new products till finding what customers think. https://zapier.com/learn/automate-apps-examples/ecommerce/ (5 min read)
In case you missed it
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STRATEGY
7 Proven Customer Retention Strategies to Supercharge Your Ecommerce Business
Win-Back Campaigns, Loyalty Programs, Subscription-Based Business Models, Welcome Campaigns, Paid VIP Memberships, Gamification, Surprise & Delight https://www.abetterlemonadestand.com/customer-retention-strategies/ (12 min read)
SALES [INFOGRAPHIC]
12 Quick Wins to Increase Sales over the Holiday Period
All the action points are separated into 3 periods: when customers arrive (landing page optimization, categories highlight, welcoming returning customers), when they purchase (top list and personalized recommendations displaying, navigation & search), when customers left (abandoned cart email, we-miss-you email, order follow-up). https://www.demacmedia.com/12-quick-wins-to-increase-sales-over-the-holidays/ (7 min read)
SMM
How to Improve Your Facebook Advertising Funnel with Sequential Retargeting
This guide describes what exactly should be done in each strategy (beginner, intermediate, advanced), why this should be done and gives concrete examples for better understanding. https://www.shopify.in/blog/facebook-ads-sequential-retargeting (8 min read)
SALES
How You Can Use Holiday Shopping to Generate Sales
The author of the article starts from listing the biggest shopping holidays like Christmas, Boxing Day, Black Friday, Cyber Monday, etc. and then tell how to capitalize on them: use geo-targeting tools, offer hot items for specific holidays, make marketing relevant to holidays, target mobile and younger audience. https://www.oberlo.com/blog/holiday-shopping (10 min read)
SALES
Help! I Have Lots of 'Add to Carts' but No Sales!
This post gives a response to a popular trouble among online stores owners. The following steps are included: check checkout process, be clear with shipping prices and times, nail product images, utilize social proof, exit offers, emails. https://www.oberlo.com/blog/add-to-carts-conversion-optimization (10 min read)
TRENDS
How are You Changing Your Content Marketing Program in 2018?
The following points are presented by the columnist as predictions: video is required, SEO is going to increase in importance again, consistent content production will be the focus, cross-channel integration is necessary, less social channels the better. https://marketingland.com/changing-content-marketing-program-2018-227871 (7 min read)
SEO
5 Technical SEO Problems Within Shopify & How to Solve Them
Title tags & meta descriptions, setting image ALT tags, forced URL structure, Robots.txt access, Shopify handling redirects. https://www.searchenginejournal.com/technical-seo-shopify/224787/ (5 min read)
In case you missed it
New Receipts
The following five "Receipts" were created this week to boost your dropshipping business productivity, as they include ingredients required (promising niche ideas, best-sellers and targeting parameters). All Receipts
In case you missed it
Dropwow Blog